OUR ROLE

Shaping brand stories across Greater Southeast Asia

Headquartered in Singapore, Ellerton & Co. Public Relations has a strong footprint across Greater Southeast Asia, supported by offices and consultants in the Philippines, Indonesia, Malaysia, Thailand, Vietnam, India, and Hong Kong, as well as trusted partners in the Middle East, the U.S., and Europe.

WHY US?

Why choose Ellerton & Co.?

01.
Award-Winning Expertise, Rooted in the Region

Headquartered in Singapore and serving Greater Southeast Asia, Ellerton & Co. PR is recognised for work that blends creativity with real business insight. Brands choose us because we understand the region and bring that understanding into every story we tell.

02.
Boutique Agility with Strategic Strength

We move with the speed and care of a boutique team, while offering the strategic depth you’d expect from a larger consultancy. Every campaign gets the attention it deserves and a clear plan to deliver meaningful results.

03.
An Integrated Approach to Communications

Whether it’s media relations, thought leadership, digital engagement, or events, we bring these elements together to help brands communicate authentically and stay visible in the moments that matter.

Meet Our Team

Working as an extension of your Marketing & Communications team, we stay ahead of your content and media needs and provide timely, strategic support.

Oliver has lived and worked in Asia since 2010, leading marketing and communications for some of the world’s most prominent brands. He began his career in Malaysia as PR Manager for The Ritz-Carlton and JW Marriott Kuala Lumpur, where he managed marketing communications for nearly three years. Following roles in Indonesia and the Philippines, Oliver moved to Singapore to join FleishmanHillard before establishing his own consultancy, Ellerton & Co.

Oliver Ellerton
Director

Michael’s career journey began in journalism, where he wrote for leading publications like VentureBeat and South China Morning Post. His engaging articles on Southeast Asia’s start-up scene drew millions of readers. At Ellerton & Co., Michael is dedicated to helping clients tell their stories in the most impactful way. He excels in storytelling, media relations, and client management, ensuring that each client’s unique voice is heard in the crowded media landscape.

Michael de
Waal-Montgomery
Director

Prayaank is a multi-award-winning communications leader with 15+ years’ experience across APAC/ASEAN. Formerly VP at PRecious Communications, he drove global growth and led teams in financial comms, investor relations, and strategic consultancy. He has advised C-level leaders on issues management, reputation recovery, and high-profile transactions including M&As, IPOs, and SPACs, and holds a double major in Marketing and Corporate Communications from Singapore Management University.

Prayaank Gupta
Executive Director

Gab has a decade of experience in strategic communications, working with clients across healthcare, technology, finance, consumer goods, education, and nonprofits. He has led B2B and B2C campaigns for multinational brands including Canva, Abbott, Sony, Unilever, and Pepsico. His expertise lies in communications planning, aligning business goals with impactful strategies.

Gabriel Abeleda
Regional Associate Director, Philippines

Shirsat joins Ellerton & Co. with a distinguished career, having worked with top-tier global agencies including Weber Shandwick, MSLGroup, and Archetype, and a notable five-year tenure at Adfactors PR. His expertise lies in translating complex information into compelling narratives for leading global brands, homegrown startups, and conglomerates across business, culture, and technology.

Sanil Shirsat
Regional Associate Director, India

Charlotte is an Account Manager at Ellerton & Co, with a proven track record in B2B publicity and communications. She kickstarted her public relations career at Louis Vuitton where she thrived in fast-paced environment, having managed 11 markets across South Asia. Having accumulated both in-house and consultancy experience, her portfolio covers a range of Startup and Multi-National businesses in software technology, network security, sustainability, fintech and more.

Charlotte Ma
Regional Senior Manager

Ariana has eight years of PR experience, shaping narratives across banking, insurance, cybersecurity, satellite technology, and social media. She has led media campaigns in the Philippines, Southeast Asia, and ANZ, while also managing social strategies for LinkedIn and Instagram and driving influencer partnerships across Facebook, Instagram, and TikTok to strengthen brand presence and audience engagement.

Ariana Ubina
Regional Senior Manager, Philippines

Based in Kuala Lumpur, Jesslyn has 7+ years of experience in marketing communications, events, and PR. She has worked with clients including Liberty Insurance, Genting SkyWorlds, Moët Hennessy, and Silverlake Axis. Fluent in Bahasa Melayu and Cantonese, with proficiency in Mandarin, she connects across diverse audiences. Jesslyn holds an Executive Master of Arts from the University of Melbourne.

Jesslyn Lee
Regional Manager, Malaysia

Michelle is a strategic communications professional with five years of experience in public relations, supporting partners ranging from early-stage startups to multinational brands such as General Electric (GE), Merck Sharp & Dohme (MSD), and AkzoNobel. She works across a broad mix of industries, including B2B and B2C technology, hospitality, retail, aviation, and F&B.

Michelle Bui
Regional Associate Manager

Arynna is a communications specialist with experience supporting brands and clients in the technology, F&B, and banking sectors, including Schneider Electric International, McDonald’s Malaysia, KONE, and HSBC. She has helped bring campaigns to life locally in Malaysia and worked on international press events. Based in Malaysia, she focuses on helping brands craft narratives that resonate and make an impact.

Arynna Dzulkarnain
Regional Senior Executive, Malaysia

Aurellia (known as Nia) is the Regional Senior Executive at Ellerton & Co. Her expertise spans a broad spectrum of industries, including luxury, tech, startups, corporate, and NGO, and she has successfully managed communications for prominent clients like Seiko, Accenture, FedEx, Visa, and many more.

Aurellia Nathania
Regional Senior Executive, Indonesia

Milenia is a communications specialist with 3+ years of experience helping brands connect with their audience through smart, impactful storytelling. From leading media strategies for global names like NBA Indonesia, to managing reputation and campaign rollouts for RedDoorz, Sinar Mas Land, and Pertamina Geothermal Energy, she brings a mix of creativity, structure, and cultural relevance to every project.

Milenia Kartika
Regional Senior Executive, Indonesia

Angela Mateo has supported strategic communications for both B2B and B2C clients across industries such as satellite technology, sustainability, energy, wellness, nonprofit, and e-commerce. Based in the Philippines, her experience spans orchestrating KOL social media campaigns and immersive events, providing hands-on support to clients on the ground. She is also involved in the vibrant startup ecosystem across Southeast Asia, bridging local initiatives with broader regional strategies.

Angela Mateo
Regional Senior Executive, Philippines

Audrey is a communications professional with a background in political science. She began her career in public affairs and international relations in the Netherlands, working with organisations such as Diplomat Magazine, the Asser Institute, and local embassies. She gained hands-on experience in PR, multimedia content, and strategic communications, supporting civil society actors in fields including international law, global security, business, and culture.

Audrey Nguyen 
Regional Executive, Vietnam

Charlie is a communications professional with over three years of experience in strategic communication and branding. She holds a Master’s degree in International Communication Management from the Netherlands, where she developed a strong foundation in global communication strategies and cross-cultural collaboration. With a proven ability to design and implement integrated communication initiatives, she excels in stakeholder engagement, cross-functional coordination, social media management, event planning, and PR campaigns.

Charlie Nguyen 
Regional Executive, Vietnam

Parel is a graphic designer specialising in visual communication and user experience. With a background in both graphic and UX design, she crafts thoughtful, user-centred visuals that combine clarity and creativity to effectively communicate brand messages. She brings cultural insight and design sensitivity to every project as a designer who has worked across diverse sectors of Vietnam’s creative industry over the past 4 years in her career.

Parel Tran
Design Lead

Enzo is a digital marketing and business development professional with practical experience in communications, campaign planning, and media relations. He has supported teams across industries - including law, healthcare, and consumer goods with tasks ranging from content creation and event planning to digital campaign execution and stakeholder outreach.

Enzo Swedianto
Management Trainee

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