Empowering Brands in greater Southeast Asia

Oliver has lived and worked in Asia since January 2010, managing the marketing and communication requirements for some of the largest brands in the world. Oliver started off in Malaysia where he took on the role of PR Manager for the prestigious luxury hotels The Ritz-Carlton, Kuala Lumpur and JW Marriott Kuala Lumpur, managing the marketing communications for both hotels for almost three years. After stints in Indonesia and The Philippines Oliver arrived in Singapore to work with FleishmanHillard, before setting up his own consultancy, Ellerton & Co. 

Michael’s career journey began in journalism, where he wrote for leading publications like VentureBeat and South China Morning Post. His engaging articles on Southeast Asia’s start-up scene drew millions of readers. At Ellerton & Co., Michael is dedicated to helping clients tell their stories in the most impactful way. He excels in storytelling, media relations, and client management, ensuring that each client’s unique voice is heard in the crowded media landscape.

Prayaank is a multi-award-winning public relations, marketing, and communications professional with 15+ years’ experience spanning the APAC/ASEAN region. He is the former Vice President at PRecious Communications where he built and ran teams focused on scaleups, financial comms, investor relations and strategic consultancy services, while looking after the global growth of the firm.Prayaank brings a proven track record of providing invaluable strategic counsel to C-level executives, founders, and leaders in marketing and communications across diverse sectors. He has handled critical issues management and reputation recovery for a number of brands, as well as successfully promoted high-profile deal-flows, mergers & acquisitions, IPOs, and SPACs. He has a strong network of key financial, business, tech, start-up media and analysts.He graduated from the Singapore Management University with a double major in Marketing and Corporate Communications.

Gab brings in a decade’s worth of strategic communications work acquired from global PR and integrated firms. He has worked closely with clients across various industries such as healthcare, technology, finance, consumer goods, education, and nonprofits. Over the years, he has collaborated with multinational companies ranging from Canva, Abbott, Sony, Unilever, and Pepsico for B2B and B2C campaigns. His expertise lies in communications planning, ensuring the alignment of business and communication needs with relevant and actionable insights.

Andrew has over 8 years of marketing experience in startups and creative agencies where he has worked on integrated campaigns for the Ministry of Manpower and helped develop content and collaterals for Standard Chartered Bank, Attorney General’s Chambers and Enterprise Singapore. He is also an experienced digital marketer and previously ran lead generation campaigns for tech firms in Singapore. In his previous experience at PRecious Communications, he has worked on multiple clients across logistics, cybersecurity, martech, fintech and sustainability sector.

Charlotte is an Account Manager at Ellerton & Co, with a proven track record in B2B publicity and communications. She kickstarted her public relations career at Louis Vuitton where she thrived in fast-paced environment, having managed 11 markets across South Asia. Having accumulated both in-house and consultancy experience, her portfolio covers a range of Startup and Multi-National businesses in software technology, network security, sustainability, fintech and more.

Ariana has spent about eight years in PR, shaping narratives that highlight business impact and innovation across industries such as banking, insurance, cybersecurity, satellite technology, and social media. She has led media campaigns in the Philippines and across Southeast Asia and ANZ, working with key outlets to strengthen brand presence. Beyond media relations, she has managed social media strategies for LinkedIn and Instagram and spearheaded influencer partnerships on Facebook, Instagram, and TikTok, ensuring brands connect effectively with their audiences across multiple channels.

Based in Kuala Lumpur, Jesslyn brings over seven years of experience in the communications field, with a strong foundation in marketing communications, event management, and public relations.She has collaborated with a diverse range of clients, including Liberty Insurance, Genting SkyWorlds, Moët Hennessy, Silverlake Axis, TDCX, and others. Her multilingual capabilities—fluent in Bahasa Melayu and Cantonese, with proficiency in Mandarin—allow her to connect effectively with a wide audience across Malaysia and the region.Jesslyn holds an Executive Master of Arts from the University of Melbourne.

Melisa began her career in the communication industry within the hospitality sector, where she honed her skills in customer engagement and brand representation. She then transitioned to a public relations agency, gaining invaluable experience that allowed her to navigate and succeed in both corporate and agency environments.  With a diverse background that spans multiple industries—including Startups, Venture Capital, Social Commerce, BSFI (Banking, Financial Services, and Insurance), Lifestyle, and Technology—Melisa has developed a robust understanding of both B2B and B2C dynamics.

Michelle Bui is an Account Executive at Ellerton & Co. Over the years, she has worked with a diverse range of clients, from SMEs to multinationals like GE, MSD, and AkzoNobel. Michelle has successfully positioned these names in local and regional news and worked on various online and offline communications and awareness campaigns. At E&C, she serves as a key liaison between clients and media, handling daily account management duties and coordinating necessary materials for accounts. Based in Hanoi, she leverages her local knowledge to provide insightful media strategies.

As a political science graduate, Audrey began her communications journey in public affairs and international relations. In the Netherlands, she worked with key organisations in the peace and justice community, including Diplomat Magazine, the Asser Institute, and local embassies. There, she gained hands-on experience in PR, developing multimedia content and crafting communication strategies. She promoted the work of civil society actors across fields such as international law, global security, business, and culture.

Parel Tran is a graphic designer specializing in visual communication and user experience. With a background in both graphic and UX design, she crafts thoughtful, user-centered visuals that combine clarity and creativity to effectively communicate brand messages. She brings cultural insight and design sensitivity to every project as a designer who has worked across diverse sectors of Vietnam’s creative industry over the past 4 years in her career.