NEWS & INSIGHTS

Your guide to the world of PR

Understand the PR landscape through expert strategies, emerging trends, and actionable insights that help brands grow.

Public Relations vs Advertising: What’s the Right Balance for Brands in Southeast Asia?

Advertising secures visibility through paid placements that guarantee control over message and timing. Public Relations, by contrast, earns visibility through storytelling and credibility. In essence, advertising buys attention while PR earns trust.

Ellerton & Co.

November 26, 2025

Insights

Public Relations Is Evolving, Not Disappearing, in Southeast Asia

In ASEAN, public relations is on the trajectory of ripening. Brands that adapt to leaner newsrooms, multi-channel influence and data-driven evaluation will keep reaping the credibility that only independent coverage can deliver.

Prayaank Gupta

November 17, 2025

Commentary

The Marriott-Sonder Meltdown is a prime example of how not to handle a crisis, 2 public relations experts say

Crisis communications experts said not much went right in the Marriott-Sonder fallout.

Aditi Bharade

November 14, 2025

Insights

English vs. Japanese Press Releases: Lost in Translation?

Direct translation isn’t the way to go, but your source-language press releases are invaluable references and can serve as a great foundation. As for me, I specialize in writing scientific press releases (like robot android children and frog-inspired neural networks) and localizing all types of press releases from Japanese to English.

Adam Goulston

September 18, 2025

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Introducing The Strategy Table, our new podcast on media, PR, and today’s fast-changing communications landscape. Hear insights and stories from our experts in the latest episode.

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