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How Japanese Companies Succeed with PR in ASEAN

A recent Business Times report confirmed what I’ve been watching for years: Japanese mid-sized companies are moving into ASEAN out of necessity, not ambition.

Dr. Adam Goulston

June 9, 2026

9 min read

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What It Really Takes to Build Media Presence in Indonesia

INSIGHTS

Insights

What It Really Takes to Build Media Presence in Indonesia

As Indonesia’s media landscape fragments across platforms, languages, and a 17,000-island archipelago, the brands cutting through share one thing: they understand that trust here operates on a different frequency.

Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say

CEOs are getting creative with the labels they use for laid-off workers, like "lower-value human capital." PR experts said phrases like these can affect a company's long-term success, from hiring to team morale. Their biggest suggestion: Don't blame AI for C-suite decisions.

Ellerton & Co. Launches Switzerland-Based European Practice; Appoints Gloria Montgomery as Europe Lead

New European practice, based in Switzerland, positions Ellerton & Co. as the go-to-market partner for European companies entering Asia and Asian companies expanding into Europe.

Earned, Not Sent: What It Takes to Get Coverage in Malaysia

As Malaysian newsrooms shrink and editorial filters tighten, mass-pitching is no longer a viable strategy. Discover how deep localisation, alignment with national agendas, and genuine media relationships are the true keys to earning coverage in this complex media ecosystem.

2026 SEA PR Report: Navigating Cultural Nuances in Southeast Asia

Public Relations Almost Totally Overlooked in Academic Research Technology

EHL Hospitality Business School appoints Ellerton & Co. as Public Relations Agency of Record for India

Ellerton & Co. Appoints New Partners to Spearhead Next Phase of Asia-Pacific Expansion

Decoding India's PR Landscape: Winning Trust in a Hyper-Diverse Ecosystem

Sanil Shirsat

April 21, 2026

4 min read

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Intelligence from the region. Your guide to the world of PR.

How Japanese Companies Succeed with PR in ASEAN

Latest Updates

What It Really Takes to Build Media Presence in Indonesia

Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say

Ellerton & Co. Launches Switzerland-Based European Practice; Appoints Gloria Montgomery as Europe Lead

Earned, Not Sent: What It Takes to Get Coverage in Malaysia

More Articles

2026 SEA PR Report: Navigating Cultural Nuances in Southeast Asia

Public Relations Almost Totally Overlooked in Academic Research Technology

EHL Hospitality Business School appoints Ellerton & Co. as Public Relations Agency of Record for India

Ellerton & Co. Appoints New Partners to Spearhead Next Phase of Asia-Pacific Expansion

Decoding India's PR Landscape: Winning Trust in a Hyper-Diverse Ecosystem

Catch the latest episode!

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