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How Japanese Companies Succeed with PR in ASEAN

A recent Business Times report confirmed what I’ve been watching for years: Japanese mid-sized companies are moving into ASEAN out of necessity, not ambition.

Dr. Adam Goulston

June 9, 2026

9 min read

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What It Really Takes to Build Media Presence in Indonesia

INSIGHTS

Insights

What It Really Takes to Build Media Presence in Indonesia

As Indonesia’s media landscape fragments across platforms, languages, and a 17,000-island archipelago, the brands cutting through share one thing: they understand that trust here operates on a different frequency.

Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say

CEOs are getting creative with the labels they use for laid-off workers, like "lower-value human capital." PR experts said phrases like these can affect a company's long-term success, from hiring to team morale. Their biggest suggestion: Don't blame AI for C-suite decisions.

Ellerton & Co. Launches Switzerland-Based European Practice; Appoints Gloria Montgomery as Europe Lead

New European practice, based in Switzerland, positions Ellerton & Co. as the go-to-market partner for European companies entering Asia and Asian companies expanding into Europe.

Earned, Not Sent: What It Takes to Get Coverage in Malaysia

As Malaysian newsrooms shrink and editorial filters tighten, mass-pitching is no longer a viable strategy. Discover how deep localisation, alignment with national agendas, and genuine media relationships are the true keys to earning coverage in this complex media ecosystem.

From Cold Calls to KOCs: Navigating New PR in the World’s Most Social Nation

VFS Global Appoints Ellerton & Co. as Public Relations Agency for Southeast Asia

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Intelligence from the region. Your guide to the world of PR.

How Japanese Companies Succeed with PR in ASEAN

Latest Updates

What It Really Takes to Build Media Presence in Indonesia

Here's how CEOs can talk about layoffs without saying 'lower-value human capital,' 3 PR experts say

Ellerton & Co. Launches Switzerland-Based European Practice; Appoints Gloria Montgomery as Europe Lead

Earned, Not Sent: What It Takes to Get Coverage in Malaysia

More Articles

From Cold Calls to KOCs: Navigating New PR in the World’s Most Social Nation

VFS Global Appoints Ellerton & Co. as Public Relations Agency for Southeast Asia

AI and Quantum PR in Asia: 5 Lessons from the Frontlines of Southeast Asia

Navigating PR in Vietnam: Strategic Communications in the "Doi Moi 2.0" Era

Why PR Agencies Are Now Your Most Important AI Strategy

Catch the latest episode!

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