Ellerton & Co. Europe

Integrated Strategic Communications & Public Affairs

Senior-led support across Europe, the Middle East, and North Africa — anchored by our Switzerland-based European practice and seamlessly connected to our established presence in Greater Southeast Asia, India, and 60+ countries worldwide.

Trans-Regional Reach.
Local Expertise.

Our clients increasingly operate across diverse regions, seeking to capture growth opportunities while navigating fragmented media landscapes and multiple regulatory bodies. They need one senior-led partner with a credible local presence to operate seamlessly across time zones.

The formal European practice, based in Switzerland, extends our footprint into Europe and formalises a core part of our client work: supporting European companies expanding into Asia, and Asian companies expanding into Europe. Combining on-the-ground leadership with the full strength of our Singapore headquarters, regional teams, and the GlobalCom PR Network, we deliver integrated programmes that help clients earn credibility in markets that do not reward generic playbooks.
OUR SERVICES

Full-Service Strategic Communications & Public Affairs

Across Europe, we deliver the complete Ellerton & Co. offering — strategic counsel, media engagement, public affairs, and integrated marketing — to help clients navigate complex policy, media, and stakeholder environments simultaneously. 

01

Media Engagement

Earned media strategy, journalist relationships, and editorial campaigns across business, trade, and consumer outlets in core European markets.

02

Strategic Communications

Corporate positioning, narrative development, executive visibility, and crisis preparedness across regional and trans-regional markets.

03

Public Affairs & Advocacy

Stakeholder mapping, government relations, policy influence and consultation responses.

04

Policy Monitoring & Intelligence

Advocacy campaigns, consultation responses, and closed-door policymaker briefings to navigate complex stakeholder ecosystems.

05

Thought Leadership

Stakeholder engagement, policy monitoring, and political risk intelligence tracking across priority markets.

06

Stakeholder Engagement

Building long-term relationships through access platforms, including roundtables and party conference strategies.

07

Integrated Marketing

Brand building, content, digital, and social campaigns coordinated seamlessly across European and Asian markets.

08

Go-to-Market Support

Localised launch programmes, market entry communications, and around-the-clock coordination for clients without local marketing teams.

Specialised advisory available: Human Rights — UN-facing advocacy, engagement with multilateral bodies, and coalition work with international human rights organisations.

WHY US?

One Agency.
Truly Global Delivery.

Integrated & Seamless
Operating under single senior leadership, connected to our Greater Southeast Asia and India offices, and acting as the exclusive Southeast Asia representative for the GlobalCom PR Network across 60+ countries. 
Multi-Market Expertise
88% of our briefs are now multi-market. Mirroring our highly successful Japan business, we work closely with in-market partners to refine and localise content for the wider region.
Proven Track Record
Recognised for a results-driven approach, we have partnered with 300+ brands, secured over 15,000 media placements, earned 20+ global PR awards, and supported 100+ IPOs, M&A mandates, and funding rounds.

Meet the European Team

Senior-led from day one. Our European practice is anchored by senior leaders with direct regional experience across Europe, the Middle East, and multilateral institutions, ensuring clients have top-tier counsel to build profiles across diverse policy environments. 

Oliver Ellerton
Founder & Managing Partner

Oliver Ellerton

Oliver leads the agency's overall strategy and global expansion. With deep expertise in strategic communications across Asia, Europe and the Middle East, he brings a strong personal connection to the region — having studied Arabic at the University of Edinburgh, lived in Egypt, and lived and worked in Qatar.

This first-hand insight ensures the European practice maintains the same results-driven standards and integrated approach our clients trust worldwide.

University of Edinburgh — Arabic Studies Based in Singapore · Europe oversight
Gloria de Waal-Montgomery
Europe Lead

Gloria Montgomery

Gloria joins Ellerton & Co. as Europe Lead after a career spanning public affairs, human rights, and strategic communications. She has worked extensively with multilateral institutions, including the United Nations and Amnesty International, engaging governments and diplomats to advance policy priorities.

LL.M. International Human Rights & Humanitarian Law — University of Essex M.A. Near and Middle Eastern Studies — SOAS, University of London

Ready to strengthen your position across Europe?

Whether you need strategic communications, media engagement, public affairs support, or fully integrated cross-regional marketing, our team is ready to be your on-the-ground partner.

Frequently Asked Questions

Get insights into our PR approach, processes, and regional market expertise through our FAQs.

What does Ellerton & Co. do exactly?
Do you handle both corporate and consumer PR?
How do you start working with a new client?
Do you work on a retainer or project basis?
Which media outlets do you work with?
How can I get a proposal or quote?