Ellerton & Co. Public Relations expands to India, appoints Sanil Shirsat to lead operations

Shirsat, a seasoned public relations strategist with over 12 years of experience, will be responsible for establishing Ellerton & Co.’s presence, driving growth, and delivering high-impact communication strategies for clients in the Indian market.

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"India is one of the world's most dynamic and exciting markets, and establishing a presence here is a critical step in our growth journey," said Oliver Ellerton, Founder and Director of Ellerton & Co. "We are thrilled to welcome Sanil to our team. His extensive experience with global brands, deep understanding of the technology sector, and proven ability to craft compelling narratives make him the ideal leader to build our foundation in India and deliver exceptional value to our clients."

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The expansion is a cornerstone of the firm’s strategy to offer a seamlessly integrated network across Asia's key growth regions. Ellerton & Co. currently operates in Singapore, Malaysia, Indonesia, Vietnam, the Philippines and Thailand, in addition to their new India presence.

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“Our expansion into India is a pivotal moment for Ellerton & Co.,” said Prayaank Gupta, Executive Director. “It not only strengthens our footprint but also launches our Greater Southeast Asia vision, spanning East Asia, India, the Middle East, and ASEAN. This move follows a strong run of new business wins across key client sectors, including a number of India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets,” added Gupta.

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Shirsat joins Ellerton & Co. with a distinguished career, having worked with top-tier global agencies including Weber Shandwick, MSLGroup, and Archetype, and a notable five-year tenure at Adfactors PR. There, he led the Frontier Tech Practice from Mumbai. His expertise lies in translating complex information into compelling narratives for leading global brands, homegrown startups, and conglomerates across business, culture, and technology. His client experience includes IBM, ABB, McAfee, ServiceNow, Tata Communications, and Air India SATS, among others.

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“I am incredibly excited to lead Ellerton & Co.’s charge into India,” said Sanil Shirsat. “The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections. In a future-obsessed world, understanding cross-cultural dynamics is critical. I look forward to building a practice that serves as a strategic bridge between these vibrant regions, helping our clients navigate diverse audiences and achieve their most ambitious goals. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise.”

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Ellerton & Co. advises a diverse portfolio of clients across sectors including hospitality, travel, education, energy, sustainability, public sector, technology, investment firms, and high-growth startups. The firm was recently handed mandates for a number of global and local names such as Star Alliance member Ethiopian Airlines, AI infrastructure leader Nebius, BDx Data Centers, City Energy, Taiwan Trade, and MoneyHero Group.

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• For Media Enquiries:
  Audrey Nguyen, Account Executive
  audrey@ellerton.sg