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Introducing The Strategy Table, our new podcast that dives deep into the world of media and PR. Join our industry experts as they share insights, strategies, and real-world stories to help leaders navigate today’s fast-changing communications landscape.
Check out our latest podcast episode!
Insights
Direct translation isn’t the way to go, but your source-language press releases are invaluable references and can serve as a great foundation. As for me, I specialize in writing scientific press releases (like robot android children and frog-inspired neural networks) and localizing all types of press releases from Japanese to English.
News
Ellerton & Co. Public Relations, a strategic communications firm, today announced its expansion into India with the appointment of Sanil Shirsat as its India lead. This significant move marks the launch of the firm’s ambitious “Greater Southeast Asia” vision, aimed at creating a powerful communications corridor between India and Southeast Asia.
In The Media
Our Strategic Advisor, Adam, provided expert commentary in Business Insider on the McDonald's Pokémon campaign, dissecting the reputational risks that arise when a global marketing strategy overlooks local cultural sensitivities in Japan.
Insights
Southeast Asia’s $6.3 billion data centre boom faces growing public scrutiny over sustainability, driving calls for stronger PR strategies
News
This partnership marks a new chapter in Ethiopian Airlines’ mission to connect cultures and continents, not just through flights, but through shared stories, human kindness, and meaningful experiences.
Insights
If you're getting clicks but no conversions, the issue isn't your product. It's your message.
Delivering the impact that propels our clients’ businesses forward across multiple platforms and geographies.
