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Ellerton's Podcast

#Episode 1. The Strategy Table

Introducing The Strategy Table, our new podcast that dives deep into the world of media and PR. Join our industry experts as they share insights, strategies, and real-world stories to help leaders navigate today’s fast-changing communications landscape.

Check out our latest podcast episode!

Insights

Is Southeast Asia’s data centre boom headed for a PR crisis?

Southeast Asia’s $6.3 billion data centre boom faces growing public scrutiny over sustainability, driving calls for stronger PR strategies

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News

Ethiopian Airlines, a Star Alliance Member, appoints Ellerton & Co. as Public Relations Agency for Singapore and ANZ

This partnership marks a new chapter in Ethiopian Airlines’ mission to connect cultures and continents, not just through flights, but through shared stories, human kindness, and meaningful experiences.

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Insights

Startup PR: Master Your Narrative

If you're getting clicks but no conversions, the issue isn't your product. It's your message.

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Insights

なぜ、コミュニケーション予算を維持すべきか

企業では次年度に向けた予算編成が始まっている。コミュニケーション部門は 社内で「成長エンジン」として認識されねばならない、とPRの専門家は語る。

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News

ColdplayGate meme fodder isn’t an opportunity for a marketing campaign

If you're getting clicks but no conversions, the issue isn't your product. It's your message.

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Insights

5 Reasons not to Cut Your Communications Budget

As budgeting season begins, comms must fight for their seat at the table as a growth engine that drives trust, sales and staying power.

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