Put your budget
behind the right media.

We plan and manage paid media campaigns and partnerships across Southeast Asia and India,drawing on teams based in the markets we serve. Our local language capabilities, media relationshipsand understanding of each market help brands identify where their investment can make the greatest difference.

Discuss Your Media Plan

From sponsored content and digital advertising to industry events and executive roundtables, we combine detailed local knowledge with regional coordination - selecting partners, negotiating packages and managing campaigns around your business objectives.

OUR EXPERTISE

What we do

01.
Media planning, buying and publisher assessment
02.
Sponsored articles, interviews and branded content
03.
Newsletter sponsorships, dedicated emails and display advertising
04.
Webinars, podcasts and executive roundtables
05.
Event sponsorship and activation
06.
Campaign management, reporting and evaluation
Drag to explore

    Local knowledge
    that shapes every
    media decision

    Media influence is often highly local. A Vietnamese-language publication may reach precisely the business community you need to engage. A regional Indonesian outlet may carry considerable influence beyond Jakarta while being overlooked in a broader media plan.

    Our teams understand these distinctions because they work in these markets, speak the languages and engage with local media. We assess who a publication reaches, the standing it holds within a particular sector or community, and how its content connects with local audiences.

    That knowledge informs both where we recommend spending and how we shape the campaign—from the publication and format to the language, message and timing. It helps clients find valuable opportunities beyond the familiar international and national titles.

    Local knowledge
    that shapes every media decision

    SingaporeSG
    Contact our Singapore Team Get in touch

    We know the media
    behind the media kit

    Our team combines former journalists and editors with communications specialists embedded in local markets. Together, they bring a detailed understanding of editorial standards, publisher reputation, audience relevance and commercial practices.

    We apply that judgment to distinguish credible journalism and influential local voices from automated content farms, unsupported audience claims and misleading commercial offers. We scrutinise the publication, the proposed package and the evidence behind its promises before recommending where to commit your budget.
    Three men standing and smiling with thumbs up in front of a blue backdrop with the words 'BDx Data Centers' and 'Scalable.'Two presenters seated at a news desk in a studio with 'Market Edge' displayed on screens behind them.A man in a suit is being filmed and interviewed by a woman and a cameraman using professional lighting and camera equipment in a modern indoor corridor.Man being interviewed by a woman while a cameraman films them near industrial energy equipment labeled PowerCube.Two men in suits engaged in conversation indoors near a glass partition with reflections of people in the background.A woman sits at a conference table facing a camera crew filming her interview in a well-lit office with window blinds.A group of professionals discussing a model of a shipping container at an indoor event or exhibition.A group of six diverse professionals posing together at a conference booth with Asian Development Bank signage in the background.Two men shaking hands in front of a backdrop with the text 'Indonesian AI Day', one wearing a black leather jacket and glasses, the other in a dark suit and white shirt.Four men standing together smiling in front of an ESGpedia event backdrop about sustainability readiness and ESG solutions.Two men in suits conversing at a trade show booth with a screen showing a man and signage for Rize, a BEV portfolio company focused on decarbonizing rice.Four people in formal attire standing together at an awards event, holding an IPRS award plaque, with seated guests and event screens in the background.Three men standing and smiling with thumbs up in front of a blue backdrop with the words 'BDx Data Centers' and 'Scalable.'Two presenters seated at a news desk in a studio with 'Market Edge' displayed on screens behind them.A man in a suit is being filmed and interviewed by a woman and a cameraman using professional lighting and camera equipment in a modern indoor corridor.Man being interviewed by a woman while a cameraman films them near industrial energy equipment labeled PowerCube.Two men in suits engaged in conversation indoors near a glass partition with reflections of people in the background.A woman sits at a conference table facing a camera crew filming her interview in a well-lit office with window blinds.A group of professionals discussing a model of a shipping container at an indoor event or exhibition.A group of six diverse professionals posing together at a conference booth with Asian Development Bank signage in the background.Two men shaking hands in front of a backdrop with the text 'Indonesian AI Day', one wearing a black leather jacket and glasses, the other in a dark suit and white shirt.Four men standing together smiling in front of an ESGpedia event backdrop about sustainability readiness and ESG solutions.Two men in suits conversing at a trade show booth with a screen showing a man and signage for Rize, a BEV portfolio company focused on decarbonizing rice.Four people in formal attire standing together at an awards event, holding an IPRS award plaque, with seated guests and event screens in the background.

    Commercial detail
    that makes a difference

    We negotiate the elements that determine a partnership’s value: placement, distribution, timing, content rights, audience access and reporting.

    Clear deliverables give you a firmer basis for assessing what you are buying and whether it has been delivered.

    A campaign connected
    to your wider strategy

    • 01

      Integrated Delivery

      We bring together messaging, content, design and spokesperson preparation to make each partnership work as part of your broader communications programme.

    • 02

      Paid & PR, Aligned

      Paid activity complements your PR, with clear distinctions between sponsored content and independent editorial coverage.

    • 03

      Clear Reporting

      Reporting tracks agreed delivery and the audience response relevant to your objectives.

    Trusted by Leading Innovations & Global B2B Brands

    Sansan company logo with the word 'Sansan' in blue italicized letters above the tagline 'Turn cards into business' and a red horizontal line underneath.MORGENROT wordmark with a stylized red mountain-shaped M logo above it.Green stylized arrow pointing right with the text 'ADVANCED AI' in black capital letters.SHADO logo with stylized letter A as a triangle.Mobvista brand logo with text and purple and green squares above the letter 'i'.BDx Data Centers logo with a stylized X and text below.RIZE wordmark logo with stylized wheat stalk in place of the letter I in gold gradient.Sansan company logo with the word 'Sansan' in blue italicized letters above the tagline 'Turn cards into business' and a red horizontal line underneath.MORGENROT wordmark with a stylized red mountain-shaped M logo above it.Green stylized arrow pointing right with the text 'ADVANCED AI' in black capital letters.SHADO logo with stylized letter A as a triangle.Mobvista brand logo with text and purple and green squares above the letter 'i'.BDx Data Centers logo with a stylized X and text below.RIZE wordmark logo with stylized wheat stalk in place of the letter I in gold gradient.

    Meet the Leadership Advisory Team

    Driven by core leadership and the guidance of a globally renowed researcher and a global content pioneer, Ellerton deploys a highly specialized network of data-literate writers, strategists, and consultants across all operational markets. We do not guess your science – we digest your underlying value proposition and translate it accurately for mass media, trade press, and digital streams.

    Portrait of a man with short brown hair and beard, wearing a white shirt and navy blazer, against a gradient blue and beige background with abstract wave design.

    Oliver has lived and worked in Asia since 2010, leading marketing and communications for some of the world’s most prominent brands. He began his career in Malaysia as PR Manager for The Ritz-Carlton and JW Marriott Kuala Lumpur, where he managed marketing communications for nearly three years. Following roles in Indonesia and the Philippines, Oliver moved to Singapore to join FleishmanHillard before establishing his own consultancy, Ellerton & Co.

    Oliver Ellerton
    Managing Partner
    Portrait of a serious man with blonde hair and blue eyes wearing a navy blazer and light blue shirt.

    Michael’s career journey began in journalism, where he wrote for leading publications like VentureBeat and South China Morning Post. His engaging articles on Southeast Asia’s start-up scene drew millions of readers. At Ellerton & Co., Michael is dedicated to helping clients tell their stories in the most impactful way. He excels in storytelling, media relations, and client management, ensuring that each client’s unique voice is heard in the crowded media landscape.

    Michael de
    Waal-Montgomery
    Partner / Europe Lead
    Portrait of a man with short black hair and beard wearing a black blazer over a black shirt against a blue and peach gradient background with blue wave designs at the bottom.

    Prayaank is a multi-award-winning communications leader with 15+ years’ experience across APAC/ASEAN. Formerly VP at PRecious Communications, he drove global growth and led teams in financial comms, investor relations, and strategic consultancy. He has advised C-level leaders on issues management, reputation recovery, and high-profile transactions including M&As, IPOs, and SPACs, and holds a double major in Marketing and Corporate Communications from Singapore Management University.

    Prayaank Gupta
    Partner / Executive Director

    Jon is a communications strategist with over 15 years of experience across journalism and investment. At Ellerton, he leads senior client servicing and strategic counsel with a focus on technology, startups and venture capital. Previously, Jon spent a decade as a journalist at The Ken, TechCrunch and The Next Web, before taking venture capital roles at Crypto.com and GSG. He joined Ellerton following three years of independent consulting.

    Jon Russell
    Executive Director

    Ready to scale your platform's market footprint?

    Let's Discuss
    ASEAN and India (South Asia)
    On-the-ground execution teams operating in the world's fastest-growing, future-forward hubs for institutional procurement, tech adoption, and venture funding.
    88% Multi-market briefs
    Client mandates spanning integrated, cross-border regional campaigns, systematically dismantling single-country marketing silos.
    European practice
    Trans-regional reach anchored by our active European practice in Switzerland, serving deep-tech firms scaling seamlessly across global corridors.
    Map showing company locations: Singapore headquarters, Switzerland EU branch, and India branch.

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