VFS Global Appoints Ellerton & Co. as Public Relations Agency for Southeast Asia

Singapore | 26 March 2026 — VFS Global, the world’s leading outsourcing and technology services specialist for governments and diplomatic missions, has officially appointed Ellerton & Co. as its Public Relations agency for the ASEAN region. This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders. 

The partnership is designed to streamline public communication regarding official visa and consular application processes, with a primary emphasis on promoting verified information channels and providing clear guidance to travelers during peak seasons.

The partnership leverages the deep sector expertise of Oliver Ellerton, Founder of Ellerton & Co., who brings a distinguished track record in the travel and hospitality sectors. Having previously served as the Public Relations lead for The Ritz-Carlton and Marriott International in Malaysia, Ellerton has a wealth of experience managing high-level communications for premier global brands. His leadership has recently driven significant results for other major travel clients, including spearheading "slow tourism" campaigns for Andermatt Swiss Alps and supporting EHL Hospitality Business School. Notably, since being appointed lead agency for Star Alliance partner Ethiopian Airlines, Ellerton & Co. has helped the carrier achieve a substantial increase in bookings across Asia.

Beyond its travel and hospitality expertise, the agency maintains a robust presence in the finance and technology sectors, managing diverse mandates across startups, investments, sustainability, and consumer brands. Ellerton & Co. currently works with Nebius, one of the world's leading AI infrastructure companies backed by NVIDIA, and has earned multiple industry awards for its impactful work with Atome Finance over the past six years. The agency’s team possesses a specialised capability in the regional startup ecosystem, having supported several of Southeast Asia’s leading unicorn companies through every stage of growth - from Series A through to Series D and eventual exit.

The VFS Global appointment arrives during a period of rapid growth for Ellerton & Co., as the agency continues to diversify its portfolio with significant new client wins and expanded remits. Recent additions to the agency’s roster include the coworking provider ARCC Spaces, the taxi-booking platform TADA, and handling media and influencer remits for one of Southeast Asia’s leading low-cost carriers. Furthermore, the agency has expanded its responsibilities for long-standing partners such as BDx Data Centers, Kintone, and Sansan, a client the agency has proudly represented for seven years.

Headquartered in Zurich and Dubai, VFS Global manages the administrative and non-judgmental tasks associated with visa, passport, and consular services, allowing diplomatic missions to focus entirely on the assessment and decision-making process. With operations spanning 167 countries and more than 4,000 application centers worldwide, the company has processed over 533 million transactions since its founding in 2001. Through this new partnership, Ellerton & Co. will ensure that VFS Global’s messaging remains clear, timely, and regionally nuanced, empowering applicants to navigate official processes with absolute confidence.

AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment. 

With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 70 client governments. Operating over 4,000 application centres in 167 countries, VFS Global has efficiently processed more than 533 million transactions* since 2001.

Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.

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About Ellerton & Co. Public Relations

Ellerton & Co. is a leading public relations partner for brands and businesses across Greater Southeast Asia, Hong Kong, India, and the Middle East. Beyond traditional PR services, the agency offers integrated capabilities in social media management, branding and design, and investor relations. Our internationally recognised, multi-award-winning team has partnered with a diverse range of clients—from Fortune 500 leaders to high-growth startups. Whether your goal is to elevate brand awareness, drive sales, engage stakeholders, or strengthen your reputation, we tailor our strategies to deliver measurable results that align with your business objectives.

For more information, please visit www.ellerton.co.

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About VFS Global

As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment. 

With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 70 client governments. Operating over 4,000 application centres in 167 countries, VFS Global has efficiently processed more than 533 million transactions* since 2001.

Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.

*Comprised of 333.5 million transactions by VFS Global and 199.5 million transactions by CiX Citizen Experience

For Media Enquiries:
Ellerton & Co. for VFS Global
vfs@ellerton.sg