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Moving advanced research platforms, scientific software, and technical AI tools out of isolation and into mainstream commercial visibility. We build the market authority required to secure corporate customers and unlock venture capital across the Asia-Pacific region.
Advanced science and research technology platforms represent the backbone of modern commercial discovery. However, brilliant products are frequently starved of market share because their communications remain locked inside academic and institutional silos.
Founders with elite technical backgrounds are highly educated but often unaccustomed to using PR, or mistakenly believe it is only for corporate damage control. Relying entirely on word-of-mouth or narrow academic loops severely limits growth. To secure corporate and institutional customers, and to unlock high-value funding outside small, insular capital circles, these technical value propositions must be translated for mainstream business, financial, and tech media.
Traditional marketing playbooks fail here. Modern B2B procurement and investment sourcing are now heavily mediated by AI answer engines like Perplexity, ChatGPT, and Claude. Because these systems prioritize high-authority earned media over paid or owned content, targeted PR has become the definitive foundation for technical discoverability and citation authority.
This page speaks directly to B2B research technology providers, scientific software platforms, citation/discovery tools, and technical AI companies targeting high-growth enterprise markets. This is strictly for commercial entities seeking scale—not individual academic researchers, and not traditional scholarly publishers.
Trusted by Leading Innovations & Global B2B Brands
Driven by core leadership, Ellerton deploys a highly specialized network of data-literate writers, strategists, and consultants across all operational markets. We do not guess your science—we digest your underlying value proposition and translate it accurately for mass media, trade press, and digital streams.
Michael’s career journey began in journalism, where he wrote for leading publications like VentureBeat and South China Morning Post. His engaging articles on Southeast Asia’s start-up scene drew millions of readers. At Ellerton & Co., Michael is dedicated to helping clients tell their stories in the most impactful way. He excels in storytelling, media relations, and client management, ensuring that each client’s unique voice is heard in the crowded media landscape.
Prayaank is a multi-award-winning communications leader with 15+ years’ experience across APAC/ASEAN. Formerly VP at PRecious Communications, he drove global growth and led teams in financial comms, investor relations, and strategic consultancy. He has advised C-level leaders on issues management, reputation recovery, and high-profile transactions including M&As, IPOs, and SPACs, and holds a double major in Marketing and Corporate Communications from Singapore Management University.
A trained journalist and professional editor and translator, Dr. Adam Goulston is a leader in expert-driven content for academic and scientific purposes. He crafts content that tops AI searches and Google SERPs, using a unique B2B + B2C approach for science. He's also edited 3,000+ scientific manuscripts and written hundreds of press releases. Adam has led the web traffic and engagement turnaround or establishment of numerous B2B and other sites around the world.
Dr. Gareth Dyke is a prolific academic author and writer. He has published 300+ peer-reviewed articles in leading journals (including Nature and Science) over a career of 20+ years. Gareth's webinars and in-person seminars around the world continue to educate and encourage researchers on writing, methodology, ethics, and emerging trends, such as generative AI. Gareth is uniquely skilled in program design and delivery for non-native English speakers, and always brings compassion and flexibility.
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