ChuChu TV

Overview

ChuChu TV is looking to expand its channels and touch points with a view of developing a line of merchandise to sell to its target audience (children via their parents), and further engagement globally. Our task is to develop a strategic messaging framework that emphasises ChuChu TV’s value in early childhood education and entertainment., and execute targeted digital ad campaigns on Facebook, Instagram, YouTube, and TikTok to boost brand awareness and conversions.

Our Approach

Content Planning & Production

Develop and post weekly Meta and TikTok content highlighting Baby Taku, ChuChu, and the Jumblikans, anchored on trending storylines and seasonal themes.
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Community Engagement

Craft captions and hashtags tailored for parents and kids, driving comments, shares, and saves.
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Performance Tracking

Monitor reach, views, and follower growth to identify high-performing content and optimize posting schedules.

The Results

Views:

+49% views on Facebook, +10% on Instagram, and +270% on TikTok YoY

Engagement:

+116% engagement on Facebook, +45% on Instagram, and +400% on TikTok YoY

Ready to win the market, connect with YOUR audiences, and drive lasting success?

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Your Vision, Our Craft.

Visualising the narratives that propel your business forward, across every platform and format.

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