Rize

Social Media
Corporate Video
Branding Design

Headquartered in Singapore, Rize is an agri-tech startup focused on decarbonising rice cultivation across Asia by helping rice farmers adopt climate-smart methods.

Industry
Agriculture / Technology
Year
2023 - 2024

Overview

Rize engaged Ellerton & Co. to enhance its brand presence and support its upcoming fundraising efforts. The collaboration involved creating a compelling corporate video to captivate potential investors and highlight Rize’s mission in sustainable rice farming and its positive environmental impact. In preparation for a new funding round, Rize also sought a rebrand of its investor deck, mobile application, and marketing templates and collaterals. Additionally, Ellerton & Co. was tasked with developing a comprehensive LinkedIn content strategy and designing all accompanying social media visuals and creatives.

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Our Approach

Corporate Video Production for Investor Engagement

We produced a compelling corporate video to communicate Rize’s vision for sustainable rice farming. Filmed across India and Vietnam, it showcased real-world impact stories, enhanced by custom graphics and a dynamic voiceover, to engage investors, environmental advocates, and industry leaders.

LinkedIn Content and Social Media Strategy

To strengthen Rize’s online presence, we managed its LinkedIn strategy with a consistent posting plan of two posts per week, highlighting industry insights, success stories, and regional updates ahead of Rize’s April announcement. Weekly thought leadership posts positioned key personnel as experts, supported by creative visuals including infographics, videos, and monthly animations.

Branding and Investor Collateral Design

In preparation for Rize’s fundraising round, we refreshed the company’s visual identity, redesigning the investor deck, creating a new colour scheme for its mobile app, and developing marketing templates aligned with updated brand guidelines to ensure consistency and credibility across all touchpoints.

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The Results

Featured at Global Events
The final corporate video was showcased across Rize’s conference booths and viewed by high-profile visitors, including Bill Gates.
Investor Engagement Boost
The video resonated strongly with investors, contributing significantly to Rize’s successful fundraising efforts.
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