Ethiopian Airlines

Overview

Tasked to drive the brand image of Ethiopian Airlines and amplify LinkedIn presence for its regional spokesperson, Engineer Telila Deressa Gutema, our role involves end-to-end content planning from content creation, copywriting, creative designing and video editing. The content strategy focuses on position Engineer Telila as an influential voice and thought leader in the aviation sector among key stakeholders and media, while establishing Ethiopian Airlines as the premier airline connecting Ethiopia with the APAC region.

Our Approach

Strategic Content Planning

We implemented a multi-faceted approach to amplify Ethiopian Airlines' presence in APAC and of its regional spokesperson, Engineer Telila Deressa Gutema, through strategic planning and media engagement. Our goal was to build thought leadership and compelling storytelling, positioning Ethiopian Airlines as the premier airline connecting Ethiopia with the APAC region for trade, business, and cultural travel.
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Copywriting & Creative Execution

By crafting engaging copy and creating shareable content, we drive increased talkability and social media amplification around key stories. This also involves transforming text-heavy articles into concise videos and static/carousel posts, making the information more digestible and enhancing audience engagement.
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Brand-Aligned Marketing & Event Collaterals

Our creative services extend beyond the social feed. In preparations for certain campaigns or events, we were entrusted to design EDM creatives, company video and other ad-hoc creative materials, ensuring a consistent and high-quality brand representation across all touchpoints.

The Results

584%

Engagements are up 584%, nearly a sixfold increase in user interaction. Impressions have more than doubled, showing a 106% increase over the last five months.

106%

Number of followers has grown by 106% in just 5 months.

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Your Vision, Our Craft.

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