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We spend most of our days helping other brands find their voice, earn media, and build reputations that hold. But behind every campaign we run for a client is a team that genuinely loves the craft: writers who came from newsrooms, designers who sweat the kerning, strategists who read the room before they write the room.
Made In-House is a collection of internal creative work produced entirely by the Ellerton & Co. team: the branding, collaterals, social content, and video that shape how we show up in the world. No external agency. No outsourced production. Just our people, our ideas, and the same standards we hold for every client we work with.
Our graphical work spans everything from brand expressions and marketing collaterals to social media assets produced for our own channels. Each piece is rooted in the same visual language: clean, considered, and built to travel across formats and markets without losing its character.
Our brand system was developed in-house from the ground up. That meant working through everything: the mark, the colour palette, the typographic system, the tone of voice, and the rules for how all of it comes together across touchpoints.
The collateral suite covers pitch decks, capability documents, event materials, and print assets, extending that identity into the formats our team actually uses on the ground. Every template is built to be adapted quickly across markets while staying visually cohesive.
Our video work sits across two modes. The first is social content: short-form, platform-native clips built for LinkedIn and YouTube that cover media trends, communications strategy, and regional market insights. Fast to produce, direct in tone, and designed to be useful first and promotional second.
The second is longer-form, including The Strategy Table, our podcast on PR, media, and the evolving communications landscape in Asia. Filmed and edited by the team, the show is our most sustained piece of owned content: a recurring space where our consultants speak candidly about the industry they work in every day.
Visualising the narratives that propel your business forward, across every platform and format.
