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Headquartered in Singapore, TA.LE is a spatial design firm providing integrated architectural, interior, and furniture design services. With a portfolio of high-profile residential and corporate projects, the firm is increasingly focused on pioneering sustainable and biophilic design to drive future growth.
TA.LE engaged Ellerton & Co. to strengthen its online presence and attract new leads, primarily on LinkedIn. To expand their foundational branding into a cohesive digital identity, we developed a comprehensive content strategy encompassing thematic planning, copywriting, and visual design. This included creating custom, biophilic design-inspired social media templates to reflect their sustainable values. Crucially, the creative direction remained clean and minimalist, ensuring TA.LE’s architectural design remained the focal point without being overshadowed by graphic elements.
Developed and updated foundational press materials for TA.LE to support media engagement in 2025. These core assets included the brand descriptor, the strategic message house, and spokesperson biographies.
We operationalised this strategy by producing a steady pipeline of tailored LinkedIn content that communicated TA.LE’s vision for the built environment. Previously, TA.LE's LinkedIn feed was project-focused but underleveraged as a thought leadership platform. Our strategy was to shift from purely descriptive content to narrative-driven, using each project and media win to reinforce the firm’s core values and establish public credibility.
Furthermore, we refreshed the firm’s broader visual identity to ensure consistency and credibility across all digital touchpoints. This involved designing a versatile suite of marketing templates and editing their existing visuals to elevate their presentation. By aligning every graphic element with their updated brand guidelines, we created a premium online aesthetic that matched the quality and ethos of their physical spaces.
Visualising the narratives that propel your business forward, across every platform and format.
